Belinda Morley
Cancer Council Victoria, VIC, Australia
- This delegate is presenting an abstract at this event.
Short bio:
As Senior Research Fellow (Evaluation) in the Centre for Behavioural Research in Cancer at Cancer Council Victoria, Belinda undertakes behavioural research projects and program evaluation studies primarily to support obesity prevention initiatives. Belinda has a PhD in Psychology and a Master’s in Public Health.
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Long bio:
A registered psychologist, Belinda has a PhD in psychology and a Master of Public Health and has been working in public health research and evaluation for more than a decade. Belinda began her research career in the Program Evaluation Unit at the University of Melbourne's School of Population Health where she was a Research Fellow, evaluating commonwealth mental health programs as well as physical activity in primary care. As Senior Research Fellow (Evaluation), she undertakes behavioural research projects and program evaluation studies to support obesity prevention initiatives in collaboration with CCV's Cancer Prevention Centre and the Obesity Policy Coalition. Belinda is experienced in research to evaluate mass media campaigns to inform public communication on obesity prevention as well as population monitoring of secondary students' overweight/ obesity prevalence and diet and physical activity behaviours. She has also undertaken applied research to evaluate the impact of obesity prevention policies and population surveys to measure support for potential regulatory measures.
Presentations this author is a contributor to:
Awareness and impact of the LiveLighter “toxic fat” obesity prevention campaign (#15)
12:00 PM
Belinda Morley
Symposium 1 - Social Marketing: who are we talking to and what are we saying?
What factors predict frequent unhealthy snacking among Australian secondary students? (#97)
3:48 PM
Philippa Niven
Public health & Policy
LiveLighter Campaign: Development of the social marketing campaign and results (#13)
11:30 AM
Maurice Swanson
Symposium 1 - Social Marketing: who are we talking to and what are we saying?