Symposium 1 - Social Marketing: who are we talking to and what are we saying? — ASN Events

Symposium 1 - Social Marketing: who are we talking to and what are we saying? — ASN Events

Symposium 1 - Social Marketing: who are we talking to and what are we saying?

Chairs: Elaine Rush & Caroline Miller

Shape Up Australia: The national obesity prevention social marketing initiative (#12)

The ethics of social marketing about body-weight (#14)

LiveLighter Campaign: Development of the social marketing campaign and results (#13)

Maurice Swanson

Awareness and impact of the LiveLighter “toxic fat” obesity prevention campaign (#15)

Fighting back: can counter-advertising minimise the effects of unhealthy food marketing on pre-adolescent children? (#16)